The logic behind Pierce Brosnan - Pan Bahar association
Okay so most experts don't think Pierce Brosnan pushing Pan Bahar Pan Masala in a tacky commercial is such a great idea. I don't agree.
My seeing sense in the Pierce Brosnan-Pan Bahar association is steeped in the theory of 'classical conditioning'. What's playing out here is an attempt at ensuring associative learning happens. There's also good reason why Pan Bahar should take this route. You can't ever sell Pan Masala by rationalizing its use. So you take the 'phony image' route. That is, you use an unconditioned stimulus (an aristocratic Pierce Brosnan winning, wooing and scoring ) that elicits an unconditioned response (an automatic response of awe and admiration) and connect to it the conditioned stimulus (Pan Bahar) to exact a conditioned response (patronage). Now its important the brand reinforce this connection over and over again for the association to stay. Once the association between Pan Bahar use and debonair aristocracy is firmly established, the brand will be bought and used becos' its patronizers will in their heads buy into the fantasy of turning into debonair aristocrats.
For now, Pan Bahar has got the response it wanted. Everyone's talking. All the brand's got to do hence on is to step up and hit a home run by cementing the aristocratic association.
Good luck, guys.
Bad habit, users. Get off the stuff while you can, and before its too late.