Skip to main content

For a kid and a business, here's a lesson on 'maturity'.

The weekend evening sees me whipping up a snack (its ramen, of course!) for the kids. Soon its served and the kids dig in. Brooklyn raises her hand for water and I oblige. I decide a single glass would be enough for them to share. Jaden reaches for the glass first. I tell him after he's done, he should pass the water on to his sister. He forgets, finishes the snack and gets up to leave. I say, first move the glass of water so your sister can reach it, and then leave. He does.

So here's the lesson from this incident.

The transition from adolescent to adulthood requires a move up into maturity. Pray, what is maturity? Very simply, it is the ability to see beyond yourself. That is, the ability to consider others and not be shallowly obsessed with only what's best for yourself. As a boy Jaden will need to be conditioned to see beyond himself. That's so he matures with age. Of course, the struggle to see beyond oneself is a lifelong one (hey, I know this all too well having done the selfish routine multiple times myself!). The ones who consistently can, are the ones who ace the lessons of maturity.

'Mature' firms are those that move up from mere selling to marketing. Firms that sell obsess with their products. Those that market know its about consumer solutions. The latter know that products don't matter as much as how they solve a customer's problem, fulfil a need, or pander to wants. Everything they do including their belief in internal marketing is about creating superior value for their customers.

With time I am confident Jaden will mature. He will begin to see the world as vastly more than himself. Here's hoping business firms too take a similar road to 'maturity'. 


Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Wearing Cuba means Walking Cuba

There's something ethereal about wearing 'Cuba'. Suddenly its the streets of Havana, smoke filled and lit by the groovin', more than the lights. The bars are packed to hilt and dreamy women seem to glide by. The feeling's beyond magical.

How did I get there?

Before I explain, I gotta tell you about the power of brands to take you places. Brands bring with them an ability to prompt you to conjure up the unreal. They can transform your reality into fantasy. And consumers are more than willing partners to brands as the drudgery they face in everyday life begs an injection of fantasy. Brands that operate in a zone of the unreal do the conjuring act as there's nothing else that consumers can call for, while making judgements. For instance, what should I be judging the lip paint on? Its colour and tone or its ability to turn me into a diva?

Cuba's a perfume. The moment I wear it, I am traipsing the streets of Havana. Its smoke filled bars I see. Its music I hear and…