In their book, ‘Groundswell’, Charlene Li & Josh Bernoff talk about why ‘enabling relationships’ trumps ‘glitzy technology’ when it comes to user adoption in the virtual social sphere. Apps, tools, and technologies that make it big on virtual platforms are those that enable ‘new relationships’ in ‘new ways’.
To decipher Sarahah’s success, you’ve got to know about the ‘Groundswell Technology Test’ Charlene & Josh designed, and that Sarahah passed with flying colours!
So here’s the test Sarahah aced.
Q1. Does the App Sarahah enable people to connect with each other in new ways?
Q2. Is the App Sarahah, effortless to sign up for?
Q3. Does the App Sarahah shift power from institutions to people?
YES! You bet it does!
Q4. Does the Sarahah community generate enough content to sustain itself?
Q5. Is the Sarahah App an open platform that invites partnerships?
Sarahah’s five ‘Yes’ answers are among the reasons why it’s being adopted at an exponential rate by users (end of February 2017, Sarahah had 2.5 million users in Egypt, 1.7 million in Tunisia, and 1.2 million in Saudi Arabia).
Now, if you have an App or a tool that is seeking such rapid adoption, do whatever is necessary so you can pass the Groundswell test with 5 ‘Yes’ for answers!