Skip to main content

Licious vs. Chef & Butcher vs. The Meat Guy vs. Roblox

Here's an anecdote that's telling of how buying plays out in an era of digitization. Last week I wake up to the TOI carrying a full front page advertisement on the Licious App. The App download promises me a 20 percent discount on my first buy of meat. Alphy is thinking Lamb Biryani for the day and so I think why not Licious for the lamb. I download the App and check prices. It seems on the higher side even with a 20 percent off.

I hold the buying on Licious to take a trip to the local meat guy. I find he's short on lamb meat and so I go back home. I then call up Chef & Butcher. They don't have an App but they deliver and their prices are lower than Licious with a 20 percent off. I order a kilo from C&B which comes home after a while at a price that includes the depressing cloth bag in which it is brought. I pay and decide the next time around I am going to walk up to Chef & Butcher to buy. The walk will do me good, and I don't have to pay for a depressing bag because I'll carry a sprightly looking one with me.

The Biryani turns out good, but not great. Its lamb that disappoints. I am reminded of the earlier time we did a Lamb Biryani with the local guy's meat and how it turned out great! So now I decide I am going back to C&B only if the local guy is out of lamb meat. Plus I'll check the meat at C&B before I buy. What about Licious? Brooklyn insists on having RoBlox on my phone, and so when I start the download, my Motorola tells me there isn't enough space.

Out goes Licious. In comes Roblox.


Unknown said…
next time just try Licious for meet. what if their quality is good.
from ur student
Ray Titus said…
I agree. The thought did cross my mind, but I am not convinced they can give me any better quality than the local guy who gets fresh meat every morning at his store. For me to try, they have to do better than the current price they are offering meat at.

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Consumer Spending

Carpe Diem Blog: From Visual Economics, a graphical representation appears above (click to enlarge) of Consumer Expenditures in 2007, using data from the Bureau of Labor Statistics. Note that total spending on food ($6,133), clothing ($1,881) and housing ($16,920) represented 50% of consumer expenditures and 30% of income before taxes in 2007. In 1997 by comparison, 51.1% of consumer expenditures were spent on food, clothing and housing, and 44.6% of income before taxes was spent on food, clothing and housing (data here).