Licious vs. Chef & Butcher vs. The Meat Guy vs. Roblox
Here's an anecdote that's telling of how buying plays out in an era of digitization. Last week I wake up to the TOI carrying a full front page advertisement on the Licious App. The App download promises me a 20 percent discount on my first buy of meat. Alphy is thinking Lamb Biryani for the day and so I think why not Licious for the lamb. I download the App and check prices. It seems on the higher side even with a 20 percent off.
I hold the buying on Licious to take a trip to the local meat guy. I find he's short on lamb meat and so I go back home. I then call up Chef & Butcher. They don't have an App but they deliver and their prices are lower than Licious with a 20 percent off. I order a kilo from C&B which comes home after a while at a price that includes the depressing cloth bag in which it is brought. I pay and decide the next time around I am going to walk up to Chef & Butcher to buy. The walk will do me good, and I don't have to pay for a depressing bag because I'll carry a sprightly looking one with me.
The Biryani turns out good, but not great. Its lamb that disappoints. I am reminded of the earlier time we did a Lamb Biryani with the local guy's meat and how it turned out great! So now I decide I am going back to C&B only if the local guy is out of lamb meat. Plus I'll check the meat at C&B before I buy. What about Licious? Brooklyn insists on having RoBlox on my phone, and so when I start the download, my Motorola tells me there isn't enough space.
Out goes Licious. In comes Roblox.
I hold the buying on Licious to take a trip to the local meat guy. I find he's short on lamb meat and so I go back home. I then call up Chef & Butcher. They don't have an App but they deliver and their prices are lower than Licious with a 20 percent off. I order a kilo from C&B which comes home after a while at a price that includes the depressing cloth bag in which it is brought. I pay and decide the next time around I am going to walk up to Chef & Butcher to buy. The walk will do me good, and I don't have to pay for a depressing bag because I'll carry a sprightly looking one with me.
The Biryani turns out good, but not great. Its lamb that disappoints. I am reminded of the earlier time we did a Lamb Biryani with the local guy's meat and how it turned out great! So now I decide I am going back to C&B only if the local guy is out of lamb meat. Plus I'll check the meat at C&B before I buy. What about Licious? Brooklyn insists on having RoBlox on my phone, and so when I start the download, my Motorola tells me there isn't enough space.
Out goes Licious. In comes Roblox.
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