Posts

Image

Salman Bhai and why there are two loud camps exulting & heartbroken out there.

Post a Comment
Image

How Park Avenue engineered loyalty to the Gillette brand.

Post a Comment
Image

The ‘Jerk Differentiator’ and why Jerks are bad for Business & Marketing

Post a Comment
Image

Nestle' and the story of a ‘satisfied’ loyal.

Post a Comment
Image

The 3 compelling reasons why Flipkart's push notification got a click-through.

Post a Comment
Image

Dinesh Karthik & the ‘Memorable’ Lesson on Entrenching a Brand in Consumer Minds

Post a Comment
Image

Making Sense & Marketing Sense of Doggy, Human, and Brand Love.

Post a Comment
Image

Hey Byju's, thank you but no thank you!

2 comments
Image

Now that Grandma likes him, here’s what brand Rahul Gandhi must do.

Post a Comment
Image

Why brands should worry about conspicuous consumption: The curious case of ‘W’.

Post a Comment

What Licious got right that FreshMenu didn't.

Post a Comment